Key Points
This guide reveals how to develop a sports betting app for US/UK/EU/AU markets – covering licensing, compliance, tech stack, monetization models, and essential features for success.
Intro
The global sports betting market is projected to hit $140 billion by 2028—but launching a successful app requires more than just odds and a sleek UI. For decision-makers in the US, UK, Australia, and Europe, navigating compliance, tech stacks, and monetization can make or break your product.
This is the right time to enter the sports betting market, as more people are aware of them and you can find a user base easily. But to stand out from the crowd, you need a reliable sports betting app development company, like Vrinsoft to help you build a user-friendly app. With over a decade of experience in app development, we have seen most decision maker confused about where to start.
This step-by-step guide cuts through the noise, revealing how to build a scalable, compliant, and profitable sports betting app, backed by data, regional insights, and actionable checklists.
What is a Sports Betting App? What Are the Different Types?
A sports betting app is a digital platform like mobile or web-based allows users to place bets on sports events in real time or before a match. These apps give users access to live odds, secure payment options, and betting history, all from their devices. From simple wager placements to complex in-play betting, these apps cater to both casual and serious bettors.
There are several types of sports betting apps based on how they operate and the user segment they target:
Types of Sports Betting Apps
- Traditional Sportsbook Apps
Allow users to bet on real-life sports with fixed or dynamic odds (e.g., DraftKings, Bet365).
- Fantasy Sports Apps
Users create teams based on real players and earn points based on performance (e.g., FanDuel, Dream11).
- Peer-to-Peer Betting Apps
Let users set odds and bet against each other instead of a bookmaker.
- In-Play or Live Betting Apps
Allow bets during a live match, with odds changing in real time.
- eSports Betting Apps
Focused on betting for competitive gaming tournaments (e.g., League of Legends, Dota 2).
- Crypto-Based Betting Apps
Accept digital currencies for deposits and withdrawals, used in regions with crypto-friendly regulations.
You can build a single-purpose app or a hybrid platform combining multiple types, depending on your business model and target audience.
Is Sports Betting Legal in Your Country? Compliance Breakdown
Before writing a single line of code, it’s essential to understand what the law allows. Here’s a comparison of compliance requirements in the US, UK, Australia, and the EU.
Region | Licensing Authority | Key Compliance Points | Notes |
---|---|---|---|
USA | Varies by State (e.g., NJ, CO) | State-issued licenses, geo-fencing, KYC/AML | Compliance is state-specific; high scrutiny |
UK | UK Gambling Commission (UKGC) | License, age verification, responsible gambling | Strict standards; clear guidelines |
Australia | Australian Communications and Media Authority (ACMA) | State licensing, anti-money laundering, self-exclusion | Strong digital compliance rules |
Europe | Malta Gaming Authority (MGA), others | Varies by country; common EU standards emerging | Licensing may be pan-European or national |
Tip: Your development partner should help you meet these requirements with built-in KYC, encryption, and legal audit features.
Note: While at Vrinsoft, we provide development services; clients are responsible for obtaining the necessary licenses and complying with laws in their target regions. The information provided is for general guidance only and does not constitute legal advice.
Key Features Every Sports Betting App Should Include
To stay competitive and compliant, your app needs to go beyond basic betting. Here are features businesses should prioritize:
- Live Odds & Real-Time Updates
Integration with data providers like OddsAPI, BetRadar, or Betfair.
- Multiple Betting Types
Single, accumulator, live/in-play, system bets, spread betting.
- Geo-Fencing & Legal Filters
Users can only bet in legal jurisdictions.
- Payment Gateway Integration
PayPal, Stripe, Apple Pay, Google Pay, crypto options.
- User Verification (KYC)
ID checks, age verification, anti-fraud features.
- Admin Panel for Monitoring
Real-time monitoring of bets, revenue, user activity.
- Self-Exclusion & Responsible Gambling Tools
To comply with ethical gaming standards.
How to Build a Sports Betting App: Step-by-Step Guide for Decision Makers?
Without going into technical detail, we are sharing an Indepth guide for business owners to build a sports betting app. This step-by-step process will help them understand where to start and how to collaborate with sports betting app developers or agencies.
1. Define Your Market and Business Model
Start by narrowing down where you want to launch and what type of betting you’ll support. Are you targeting real-money sports betting, fantasy sports, or free-to-play models with in-app purchases? Will it be available in the US, UK, Europe, or Australia?
Every region has different rules and user behaviors. Your business model, whether commission-based, ad-supported, subscription, or odds margin, should align with both your audience and regional compliance.
2. Choose a Development Partner with Betting Experience
A good-looking interface isn’t enough to be successful in this market. Sports betting apps must handle real-time data, financial transactions, and strict compliance. Work with a team that has built betting platforms before, not just any mobile app.
Ask for case studies, live apps, and industry certifications. They should understand sportsbook integrations, secure wallet systems, and back-end management dashboards without needing to handhold. At Vrinsoft, we have firsthand experience working on sports betting apps, one of the most recent ones was for soccer-based betting apps.
3. Understand Licensing and Compliance Requirements
You can’t operate without the right licenses. Each country and in many cases, each state has its own regulatory body. For example, US states like New Jersey or Pennsylvania require separate approvals.
The UK Gambling Commission, Malta Gaming Authority (Europe), and the Northern Territory Racing Commission (Australia) all have different frameworks. Your development timeline, launch strategy, and even monetization model depend on getting this right from day one.
4. Decide on Features That Match User Expectations
From live score tracking and in-play betting to wallet top-ups and notifications — users expect speed, security, and reliability. Some common features include:
- User onboarding and KYC
- Sports listing and odds management
- Bet slip creation
- Real-time odds feed
- Multiple payment gateways
- Withdrawal management
- Responsible gambling tools (limits, cool-off periods)
You don’t need to launch with everything at once, but your MVP (minimum viable product) should offer the basics with room to scale.
5. Pick the Right Tech Stack (Backed by Your Dev
The tech stack behind a betting app has to handle real-time loads and user spikes during major sporting events. You’ll need:
Component | Technology Options | Why It Matters |
Frontend | React Native, Flutter, Swift | Fast loading, cross-platform |
Backend | Node.js, Laravel, Python | Real-time processing |
Database | PostgreSQL, MongoDB | Secure storage and analytics |
API Integrations | BetRadar, OddsAPI, Betfair, Firebase | Live scores, odds, notifications |
Hosting | AWS, Azure | Scalable, secure infrastructure |
At Vrinsoft, we will guide you on this and make sure to show you through the best options and explain why we are choosing this.
6. Design for Speed, Clarity, and Retention
Betting users are often in a hurry. The interface must load fast, work well on all devices, and clearly show odds, options, and wallet balance. Focus on UX elements like quick bet placement, clear bet slips, and push notifications for results. If your UI is clunky or laggy, you’ll lose users in seconds, especially during live matches.
7. Build a Secure and Scalable Backend
This is where your app either succeeds or fails long-term. Your backend must support thousands (or millions) of simultaneous users placing bets, checking odds, and making transactions. Security is non-negotiable, implement firewalls, DDOS protection, multi-factor authentication, and encryption.
You’ll also need an admin panel to manage users, monitor suspicious activity, adjust odds, and handle reporting.
8. Test Across Devices and Legal Scenarios
Before you launch, test across platforms like Android, iOS, and web. But also test for compliance: Does the KYC flow work in every region you’re targeting? Do age-verification and geo-blocking functions correctly? Are deposit limits active where required by law? Don’t treat this like a regular app QA process — betting apps require legal testing too.
Before launch, simulate real-world conditions:
- Live-match betting spikes
- User registration flows
- Suspicious behavior detection
- Multi-device compatibility
9. Plan a Gradual Rollout and Ongoing Updates
Start with one region before scaling. Use beta testing, soft launches, or invite-only access to work out any issues before going wide. Once live, gather user feedback, monitor analytics, and roll out regular updates — especially around major sports seasons or tournaments.
Use geo-targeted advertising, influencer partnerships (especially in Europe and the UK), and promotions tied to sports seasons. Make sure your app is listed on both Google Play and the Apple App Store, with region-locked accessibility as required by law.
10.Comparison of Monetization Models
Learning more about the monetization model is important for any business owner. There are a few options available to choose from. Here is basic information on the most profitable monetization model for sports betting apps in US, UK and other countries.
Model | Best For | Pros | Cons |
Commission-Based (Odds Margin) | Traditional sportsbooks (Bet365, William Hill) | Predictable revenue, scalable | High competition, thin margins in regulated markets |
Subscription (Monthly fee for premium tips, no-commission bets) | Niche audiences (e.g., bettors who value expert insights) | Recurring revenue, loyal users | Harder to scale, requires unique value |
Freemium (Free bets, paid boosts/cashouts) | Casual bettors (e.g., PrizePicks) | Low barrier to entry | Relies on high user volume |
Advertising (Sponsored content, odds boosts) | Free-to-play apps | No regulatory hurdles | Lower revenue per user |
Onshore vs Offshore Sports Betting App Developers
For a business owner, having more control over the development process is obvious, but budget is an important part of decision making. Here are some difference on choosing between local developers and going with offshore development agencies like Vrinsoft.
Criteria | Onshore Developers (US, UK, etc.) | Offshore Developers (India, Eastern Europe, etc.) |
---|---|---|
Cost | High hourly rates (avg. $100–$200/hr) | Lower development cost (avg. $25–$60/hr), significant savings over full project lifecycle |
Talent Access | Limited pool, highly competitive market | Large pool of betting-savvy developers with cross-platform expertise |
Time Zone | Matches local working hours | Offers round-the-clock development with overlapping working windows |
Compliance Knowledge | Strong grasp of local gambling laws | Experienced with multi-region compliance (US states, UKGC, MGA, etc.) and offer localized advisory support |
Scalability | Slower to scale, higher cost to expand team | Easily scalable team models with flexible hiring and rapid onboarding |
Speed to Market | Speed to Market Slower due to availability issues | Faster delivery thanks to ready-to-deploy resources and specialized betting experience |
Specialization | Generalist agencies or local devs without sportsbook focus | Teams with proven experience in real-time odds, betting engines, wallet systems, and KYC flows |
Support & Maintenance | Costly support packages post-launch | Cost-effective long-term support with SLA-backed plans and timezone-aligned assistance |
Ready to Build Your Own Sports Betting Platform?
If you’re planning to build a real-money sports betting app or website for the US, UK, Europe, or Australia, legal compliance, scalability, and user trust are non-negotiable. Vrinsoft is a leading Sports betting app development company in US, UK, Europe and more than 28 countries word wide.
With a team like ours, you get:
- End-to-end product development, from planning and design to deployment and support
- Knowledge of region-specific compliance and licensing
- Integration experience with odds APIs, payment gateways, and geolocation tools
- A dedicated account manager who aligns daily with your local time zone
- Transparent billing and milestone-based progress tracking
Looking to build your sports betting app with a reliable offshore partner? We’ve helped clients across the US, Europe, and Australia build compliant, scalable platforms and we’re ready to do the same for you.
Conclusion – How to find the best Sports Betting App Development Company?
Developing a winning sports betting app demands strategic planning, gaming-specific expertise, and relentless focus on user trust. From securing licenses to handling live betting spikes, every detail impacts your revenue and reputation. By partnering with the right team and prioritizing compliance-first development, you can tap into this high-growth market without costly missteps.
In this post, we provide detailed information on types, development processes, costs and more. At Vrinsoft, when you consult with us, we will explain all this in detail, along with timeline and cost.
FAQs
Can I launch a betting app without a license?
No. Not only is it illegal, but platforms like Apple and Google require license documentation.
What sports can I include in my app?
Football (soccer), cricket, baseball, basketball, esports, tennis—based on data provider and local laws.
How long does it take to build a sports betting app?
Custom builds take 4–6 months. White-label apps can go live in 4–6 weeks.
Can I accept crypto payments in my betting app?
Yes, but only in regions where it’s legal. Compliance varies by country.