If you’ve been hearing a lot about “digital commerce” lately and wondering what it actually means, you’re not alone. Many businesses are searching for practical examples of digital commerce to understand how others are using it to grow and stay competitive.
The truth is that digital commerce is more than just selling online.
It’s about creating smooth, connected experiences for your customers, whether they’re browsing your website, using your app, or getting personalized product suggestions through email or chat. It blends technology, marketing, and eCommerce into one smart system.
With years of experience delivering digital commerce services for businesses across industries, we’ve seen firsthand how the right strategy can,
- Attract high-intent buyers
- Convert traffic into loyal customers
- Streamline the buying journey
- Scale across channels with ease
- Deliver measurable ROI
In this blog, we’re going to walk through real-world examples of digital commerce in action. You’ll see how well-known brands are using it to improve customer journeys, enhance sales, and stay ahead of the curve.
By the end, you’ll have a clearer picture of how you can take your own eCommerce business a step further with the help of digital commerce.
What is Digital Commerce?
Digital commerce is the next step beyond traditional eCommerce. It’s a lot more just about having an online store. It’s about using technology to manage the entire buying experience from start to finish.
Where eCommerce is limited to letting your customers place an order online, digital commerce makes sure they find the right product through personalized recommendations. It allows your users to enjoy a smooth checkout process, receive timely updates, and even get follow-ups that bring them back again.
It brings together everything from digital marketing, content, product information, customer data, AI, and analytics to create smarter, more engaging experiences. Whether you’re selling to customers (B2C) or other businesses (B2B), digital commerce helps you serve your customers better on every device and channel.
And it’s not limited to retail. Industries like healthcare, manufacturing, and finance are all turning to digital commerce to improve how they connect with their audiences.
In short, digital commerce is about selling smarter, and not just online but everywhere your customers are.
7 Real-World Digital Commerce Examples Leading in Their Industry
Digital commerce is all around us, powering everything from the products we buy to the subscriptions we stream. Common digital commerce examples include online retailers like Amazon and Walmart, marketplaces such as eBay and Etsy, and digital-first services like Netflix.
Even Apple Music and Spotify offer effortless digital transactions through downloads and subscriptions. On the B2B side, platforms like Alibaba and Grainger enable bulk, automated purchasing. But beyond these familiar names, what really matters is how digital commerce is being executed and how your business can do the same.
Let’s look at 7 real-world brands, including some from above and some others that have built scalable, profitable digital commerce models your business can learn from and apply.
1. Nike – Personalization and Omnichannel in Action
Nike has already implemented a digital commerce strategy that turns customer data into personalized shopping experiences. From mobile to in-store, their platform delivers a smooth journey that keeps users engaged, using features like,
- Personalized product suggestions based on user activity
- AR-powered virtual try-ons within the Nike app
- Integrated rewards and mobile-first loyalty programs
- Consistent experiences across website, app, and physical stores
Nike’s results prove that personalization works, and with the right digital commerce platform, your business can offer the same kind of connected experience.
2. Amazon Business – B2B Digital Commerce at Scale
Amazon Business has redefined what B2B buyers expect from procurement – speed, self-service, and transparency. Their model shows how powerful B2B digital commerce can be when optimized for ease and automation through tools like,
- Custom pricing, purchase approval workflows, and multi-user accounts
- Integration with procurement and ERP systems
- AI-powered recommendations based on business needs
- Spend visibility with detailed analytics and reporting
Even if you’re not as big as Amazon, these B2B features are now accessible and scalable for brands of all sizes, thanks to top companies like Vrinsoft providing digital commerce solutions.
3. CVS Health – Digital Commerce for Healthcare
CVS has made healthcare more convenient by merging digital services with in-store care. Their success shows how businesses in service-driven industries can apply digital commerce for healthcare to improve outcomes and customer satisfaction through,
- Online prescription refills and doorstep delivery
- Telehealth consultations through mobile apps
- Personalized reminders and health tracking tools
- A unified user experience across app, site, and store
CVS’s platform puts the user at the center, exactly what your business can do by integrating digital commerce strategy into your operations.
4. Shopify – A Scalable Model for Marketplace-Led Digital Commerce
Shopify is more than simply an online retail platform. It is a template for organizations looking to build their own digital commerce platform. Shopify’s feature-rich, user-friendly platform has helped thousands of entrepreneurs and businesses sell online at a scale, whether direct-to-consumer (B2C) or business-to-business (B2B). If you’re intending to establish a marketplace like Shopify, here’s how their model works,
- Built-in tools for email marketing, automation, and customer segmentation
- Effortless POS and marketplace integrations to support unified selling across channels
- Smart features like abandoned cart recovery and AI-driven product suggestions
- Real-time performance dashboards that help sellers stay on top of operations
The success of Shopify shows that with the right digital eCommerce development company, you don’t have to be a tech giant to power a marketplace. You just need a clear vision and the right development team to bring it to life.
5. Etsy – Marketplace-Led Digital Commerce for Creators
Etsy has built a thriving marketplace by focusing on personalization, community, and simplified commerce for creators. If you operate in niche, creator-based, or artisanal industries, their model is especially inspiring through,
- Personalized search and AI-curated product feeds
- Secure, seller-friendly digital storefronts
- Loyalty-building through reviews, customizations, and messaging
- Easy integration between product discovery, content, and checkout
Etsy shows how digital commerce platforms can help even small sellers scale globally, and your brand can do the same with the right strategy. Want to build a similar marketplace? Explore our organic products marketplace case study to see how it’s done.
6. Chewy – Subscription and Retention in Pet eCommerce
Chewy has turned a commodity-based industry into one of the best digital commerce models for customer loyalty. If your business is exploring subscriptions, auto-ship, or personalized reorder flows, Chewy’s success offers key insights through,
- Predictive reorder automation based on pet profiles
- In-app support and 24/7 access to licensed experts
- Personalized recommendations and health reminders
- Emotion-driven experiences that build long-term trust
Chewy is proof that digital commerce services focused on retention and not just acquisition can deliver sustainable growth. Our work on a dropshipping platform shows how digital commerce services can be customized for long-term retention and not just first-time sales.
7. Best Buy – Digital Transformation in Traditional Retail
Best Buy has successfully transformed from big-box retail into an omnichannel digital commerce leader. If your business still relies heavily on physical locations, their model proves that with the right digital commerce strategy, you can evolve with,
- Inventory visibility and fulfillment across channels
- Curbside pickup, same-day delivery, and in-app checkout
- Expert consultations and support through live chat or app
- Cart and account continuity across devices and platforms
For traditional retailers going digital, Best Buy shows how to blend service, speed, and convenience into one scalable digital commerce solution.
Wrapping Up – Turn Your eCommerce Business into Digital Commerce
Digital commerce success doesn’t come from launching a website and hoping it sells. It comes from building an integrated, customer-first model that brings together technology, marketing, content, and data to drive consistent growth. The digital commerce examples we mentioned, from Amazon and Shopify to CVS and Best Buy, aren’t just big, but they’re strategic. They’ve proven that real value lies in execution.
If you’re building or scaling your business, digital commerce isn’t optional anymore, but it’s foundational. That means thinking beyond product pages and payment gateways. It’s about creating smarter customer journeys, automated marketing flows, self-service options for B2B buyers, and personalized content experiences.
And that starts with choosing the right partner.
As a leading digital commerce agency, Vrinsoft Technology has helped businesses across the USA, UK, and beyond build user-centric solutions. We have helped many clients move from outdated eCommerce setups to scalable, insight-driven digital commerce platforms that convert, retain, grow, and succeed.
Whether you’re in retail, B2B, or healthcare, the shift is already happening, and with the right strategy, you can lead it.
Ready to make that shift? Hire dedicated eCommerce developers who can turn your traditional model into a modern digital business.
+1 747 228 3878 
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sales@vrinsofts.com