An Australian energy company, has been providing energy solutions to both residential and commercial customers for over a decade. Recently, the company had been considering revamping its website to provide more information about its energy plans to attract more customers across Australia. This case study outlines the company’s approach to revamping its website and the results achieved.
Our client is a leading Australian energy company that is committed to providing innovative and sustainable energy solutions while supporting local communities and promoting sustainability.
We provided a website revamp solution that included a responsive design, user-friendly navigation system, and separate pages for residential and commercial customers to provide detailed information about energy plans. To increase customer engagement, we added a blog section to the website, where customers could read the latest energy news and tips on how to save energy. This allowed customers to interact with the company and also promoted the company’s brand.
Why we chose this solution: it addressed the client’s primary objectives of revamping their website to provide more information about their energy plans and making it easier for potential customers to find the information they needed.
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Our solution included a responsive design that allowed customers to access the website from any device, ensuring a positive user experience.
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To provide more information about energy plans, we suggested creating separate pages for residential and commercial customers. These pages included pricing, features, and benefits, which helped potential customers to understand the company’s offerings.
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We believed that a blog section was necessary to increase customer engagement, so we added it to the website. The blog allowed customers to interact with the company and stay updated with the latest energy news and tips.
01. Responsive Design
We implemented a responsive design that ensured the website was accessible on any device. This feature made it easier for customers to browse the website on their mobile devices and tablets, increasing engagement and overall user experience.
02. User-friendly Navigation
We developed a new navigation system that made it easier for customers to find the information they needed. We prioritized a clear, logical hierarchy of information, making it easier for customers to navigate the website.
03. Separate Pages for Residential and Commercial Customers
We created separate pages for residential and commercial customers to provide detailed information about the different energy plans available. This feature helped customers understand the offerings and make informed decisions about which energy plan was right for them.
04. Pricing, Features, and Benefits of Energy Plans
We included pricing, features, and benefits of each energy plan to help customers understand what each plan offered. This feature made it easier for customers to compare different energy plans and choose the one that best suited their needs.
Our user-friendly design, responsive layout, and comprehensive information about energy plans helped to increase customer engagement on the website. The improved design, information architecture, and clear pricing information helped customers make informed decisions about their energy plans. The new website provided a competitive advantage to our client in the energy market.
The client’s decision to revamp its website was a smart move that paid off. After the website revamp, they saw a significant increase in the number of customers signing up for energy plans. The new website was more user-friendly, and customers could easily find the information they needed. Overall, the website revamp was a success, and ABC Energy continues to attract more customers across Australia.
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