Overview

A client approached us with an idea for a mobile app allowing users to send greeting cards and invitations online. While the traditional method of sending cards may be less popular now, the concept is still relevant. Our task was to develop the app for both Android and iOS platforms. This case study will outline the project’s objective, approach, and results.

Project Highlights

 The extensive card library provides users with countless creative options for personalizing their invitations and greeting cards, enhancing the user experience.
Robust online payment integration ensures that users can confidently make transactions, enhancing their trust and convenience in using the app.
The loyalty points system rewards users with valuable incentives, encouraging them to engage more with the app and make online purchases.
Admin panel simplifies platform management tasks, allowing administrators to streamline operations, monitor user activity, and make informed decisions.
User-friendly calendar and reminder features help users effortlessly manage their events and stay organized, reducing the chances of missing important dates.
Card-sharing functionality enables users to effortlessly distribute their creations via SMS, WhatsApp, and deep links, simplifying the sharing process and expanding the app's reach.
The in-app event RSVP feature allows users to conveniently respond to invitations within the app, making event management easier and more efficient.
Users can share their customized cards or use ready-made greeting or invitation cards templates.
The app offers multi-language support (English and Arabic), catering to a diverse user base and making it accessible to a global audience.
 

Goals

 Create an intuitive platform for designing and sharing invitations and greeting cards.
Users can log in to the application and create their own greeting cards and invitations or choose from the premade template.
Allow users to send invitations through SMS and WhatsApp.
Build a feature for people who received invitations to RSVP through the app.
Enhance user engagement through a loyalty points system.
 

Strategy

 Build applications for Android and iOS for broader reach.
Provide an easy-to-use application where users can create and share greeting and invitation cards.
Integrate third-party APIs for SMS and WhatsApp invitation.
Create robust security and user data protection for payments and other data.
 

Outcomes

 It Increased user engagement and retention.
Improved user satisfaction with a user-friendly interface.
It helped enhance revenue through online package subscriptions.
 

Our Client

The client wanted to create a platform where users can easily create greeting cards and invitations with certain themes. The client had an innovative idea of using religious quotes and ideas to use in greeting cards and wanted to create an app where users could easily create greeting cards. They also wanted to help users create invitation cards and send them as e-invites through WhatsApp and SMS.

Client Requirement

Build an app for users to share greetings and invitation cards.
Enable users to customize cards and share them easily.
Create a loyalty points system for user incentives.
Allow users to send invitations through SMS and WhatsApp; the receiver can RSVP from the application.

Proposed Solution

Our solution for this project is built on a reliable technology stack that includes React Native for the mobile application, ensuring a seamless experience for both Android and iOS users. We have chosen Python Laravel and MYSQL for backend and database operations, as they offer efficient data management, security, and scalability. This technology stack guarantees cross-platform compatibility and enables us to deliver a high-performance, secure, and user-friendly platform. It perfectly aligns with our client’s vision for an innovative Invitation card and greeting card sharing application.

Why We Choose This Solution?

We have selected this solution to meet the client’s needs for improved security and wider accessibility.

By using React Native as our core framework, we can create a unified codebase that works on both Android and iOS platforms.
Python, Laravel, and MySQL provide a dependable backend for apps, enabling them to handle increased traffic, data storage, and multiple users while maintaining optimal performance and security.
Python Laravel offers a secure and reliable backend framework, while MYSQL is renowned for its data management capabilities.
We utilize a third-party API service named unifonic for WhatsApp and SMS invitations.

Benefit of This Solution

This product offers benefits to both the client and end-users. The client can boost their revenue with secure online payment integration and a loyalty points system. They can also simplify platform management and expand their user base through cross-platform compatibility. As for end-users, they can easily design and personalize invitations and greeting cards. The loyalty points system rewards their involvement, making the app an engaging and fulfilling experience. Additionally, the platform’s high security and data protection level promotes trust and confidence in its users.

Key Feature

Greeting Cards and Invitation Cards

Users can share diverse designs, each tailored to suit various occasions, themes, and moods. This diverse library ensures that users always find the perfect template for their specific event or message.

Card Customization

Users can edit and customize cards as per their requirements directly from the platform.

Loyalty Points System

To incentivize user engagement, the app incorporates a loyalty points system. Users earn valuable points for various activities, such as card customization, sharing, and referring friends.

User-Friendly Calendar and Reminder

Users can easily manage their events with the built-in calendar and reminder features.

Card Sharing via SMS and WhatsApp

Users can easily share personalized cards through SMS and WhatsApp. Recipients receive formatted messages and can interact with the cards.

Event RSVP Functionality

The event RSVP functionality simplifies event management. Users can easily track guest responses, manage attendance, and easily plan events, making event coordination a breeze.

Cross-Platform Compatibility

The app is built on the versatile React Native framework, offering cross-platform compatibility for both Android and iOS users.

Advanced Text Editing

The app provides advanced text editing tools, including font styles, sizes, colors, and text effects. Users can add their personal touch to card messages with precision.

Scheduled Card Delivery

Users can schedule card deliveries for future dates and times, allowing them to plan for birthdays, anniversaries, and other special occasions, ensuring timely card arrival.

The Result

After launching the application with all its features, the client was met with a wave of positive feedback. As a result, the client was able to gain hundreds of paid members within the first few months.

Digital Invitation Maker Application