TRIPP or Transparent Reporting Intelligence & Personalization Platform is a web analytics software through which user can track and get reports related to the website’s performance. With TRIPP, a user can obtain important data such as conversions, new users, acquisition, Ad program cost, behavior, engagement metrics, intent metrics, lead generation metrics and much more.

Using TRIPP user can employ different features including campaign, research, SEO, Social, Content, PPC, Reports and Quick view ROI.

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