As of now, many new webshops are selling their products online. After going live, it needs potential customers. It is essential to develop a valuable website for getting ultimate traffic. Many factors affect the eCommerce website development for generating leads. Here, I have discussed some of them.
Product Search and Categories
In the eCommerce store, you might be having thousands and a lacks of products. Create enough categories relevant to each product you are selling. Use a simple and smart structure to manage all the products. If you have more products for a specific category, then divide them into subcategories.
It happens that, you may have similar kinds of products. In that case, develop a comparison tool. It will help the customers for comparing these kinds of products and let them decide which one is best.
Indicate the actual amount, shipping information, and payment type. For the checkout, the customer wants to know these basic details. If they will fail to get proper information, they will definitely switch to your competitors. Make sure that, there is not any technical issue remaining and you do not give any reason to the customer for leaving the checkout process. Keep it simple.
Offer as many as payment options you can provide. Do not limit the options. It will be better to offer alternatives as not all of the customers would like to make a payment through a credit card. Use the secure payment methods for the eCommerce Website Development.
Show the Invoice
In the last step, when a customer is going to make an actual payment, show him a complete invoice. Indicate the number of products he has purchased with the precise amount, shipping charges or other handling costs, etc.
Write the Content
Make unique and informative descriptions of all the products with the targeted keywords. Point out the features of your products and give a proper reason to the customers for buying them.