Important Web Design Trends that small businesses should know

Our overall economy constitutes a very integral element i.e. small-scale business. Irrespective of its small venture and investment, every enterprise intends to figure out a problem and generates value while doing so. Small companies justify this in all respect. They deliver a solution or product that accommodates the local needs and can meet requirements for larger businesses. Even though small businesses provide several benefits, they often have difficulty in constructing, sharing and establishing their directive. Start-ups, freelancers, and entrepreneurs supervise their budgets carefully, and extra product delivery overheads are maintained at a minimum level. This means that budget for marketing is scaled down firstly.

Web Design Trends

Today, any product or service gets recognized through its first impression i.e. websites and apps. Based on this, customers decide whether to stay or hop on to another site. Brands who want to create and magnify their digital presence could expect to notice a competition for consumer attention online. Depending on their browsing experience, consumers tend to create opinions about different brands thus making it necessary for the brands to establish an effective digital presence. Here are some developments that can be expected for small-business website design.

IoT (Internet of Things)

Website development has reached a whole new level due to the IoT (Internet of Things). According to recent reports, IoT will increase to 31.82 % by the year 2019. In the next five years, the number of smart connected devices is expected to cross 17 billion. Predictions have been made that more than half of the IoT development will be generated from start-ups (the ones who have been in the business for not more than three years).

IoT enables a data exchange (by connecting smart devices to the internet) that was not possible prior its emergence. Thus, as the number of connected devices increases, the web developers will find more solutions to enable a user to control and communicate with their gadgets and equipment.

B2B and B2C

In the last decade, most of the e-commerce development has been recorded in the customer market. The rapid evolution of technologies has engaged consumer brands to establish great buying experiences preferred by their customers. It is believed that the B2B market will experience the next big upsurge of e-commerce. The B2B brands are shifting to their B2C contemporaries for assistance so that they can comprehend on how to benefit from the modern technology as well as create a shopping experience that sets them apart from their adversaries. B2B are striving to develop websites that allow their customers to get shopping platform same as the B2C site.

Motion UI (User Interface)

A website design with the capabilities of motion and animation will continue to grow. However, the motion is much more than a decent video or animation on the website. As vision is powerful among all the senses of a human being, websites will benefit from smooth motion all through their page. A homepage with animation and bold colors make the reel an ideal animation example.

Custom Code Dependency

Traditionally businesses used to Hire Web Designers to design their websites as sites are regarded to be complex to develop and maintain. But there are platforms today that allow non-tech individuals to create their websites by drag-and-drop feature. This in turn has begun to beat the financial value of the web design firms. DIY (Do-it-yourself) websites are a feasible alternative for small businesses. For developing a website, the less the code reliance, the few are the complications.

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