Link building is a complex task in web development. The process has long been associated with various kinds of misconceptions which find no use in practical application. The most common ones include:
Getting links that have lower domain authority when compared to your website
This myth is totally unfounded. Domain authority basically reflects machine learning systems which takes into account the metrics. It correlates Google rankings using the variety of keywords. In simple terms, it reflects the performance of the website against others in Google rankings for a particular keyword. This does not imply that only quality websites possess the ability to provide quality links that can boost website traffic. They have no influence on the domain authority and web developers can easily use links from sub 10-20 DA sites.
Getting links from directories
Paid link directories, SEO focused directories and low quality directories are generally not considered good sources for getting links. Google has penalized a number of such directories and websites which derive their links from such domains. However, there are many directories and link lists which provide good quality links. Selecting such a directory involves good judgement skills.
Getting links too fast
Contrary to common perception, Google does not penalize websites simply if they get a lot of links. In reality, Google may penalize spammy links or low quality links. If such links come from a common source, Google may inspect the link profile and practices before imposing a penalty. People who resort to black or grey hat links building are more likely to face penalties from Google. Google filters tend to identify such links easily. In case the source of the links is good, developers have nothing to worry about.
Linking to other sites
Any SEO company India would normally shy away from linking out. In reality, there is no reason for developers to be sceptical about linking with a link that has a ‘nofollow’ feature. The reality is, that linking out is correlated with higher Google rankings. According to research, adding followed links to pages can significantly improve its rankings. It can hence be concluded that linking out can actually prove beneficial for a website.