Making any developed mobile application more discoverable among people and improve downloads, good app store optimization techniques must be implemented on them. Those ASO strategies help get a more acquisition. Though it need to see in its upcoming trends that points it to move away from keywords to app indexing & retention. It is not enough to get stuck simply to keyword stuffing, app name and description. Considering the current scenario of mobile app development, thousands of apps are published every day. For its online visibility, some predictions and expected trends should have to consider for the future prospect. Following are some ASO trends mentioned for 2106.
Reputation & app description management will be more vital:
From the professional analysis, it has come into light that, reputation of the app is the main attraction factor for person’s mindset and it affects a lot on download once app found. User download app if its reviews are good and it is possible only through quality ASO. It’s recommended for further time marketers, find strategies to bring positive reviews from end users of the application.
What is the real intensive of app’s should be briefly and attentively the described in description section with effective title, needed for efficient ASO. It is advisable for developers to write digestive app description which is ASO-friendly and away from keyword stuffing.
Vigorous impact of app indexing on ASO:
App indexing is the most crucial factor which is introduced by app linking. Deep linking potentially affects on mobile marketing. Generally, its influence more on App Store Optimization and Marketing. SEO will tied to ASO directly in a way for app indexing.
Real-time mobile analytics elaborated:
The prediction of 2016 shows some gap for adoption of real-time mobile analytics tools and availability. It is expected for 2016, an ease of detailed reporting and real-time analytics tools integration. The correspondence between App Store Optimization techniques’ do’s and don’ts helps developers to make their keyword better custom tailored like what customers actually want.
A/B testing will be implanted on mobile:
Experts are most familiar with the website A/B testing. But right now it will be implemented on mobile app. And more standards are expected to define for this mobile type testing. As this conduction enables real-time examination of how description, icons, title and keyword set which affects lot draw traffic and affection to that particular app for successful ASO.